The real way you build a client base? Create honest connections with people. It’s great they came once and you made some income off that visit, but a one-time visit doesn’t really grow your business.Īnd that’s what a “client base” is all about: a solid group of people who form the base of your business and from which you can continue to grow. Let me ask you: are people who book once and then never again really part of your client base? Now you might be wondering, well Candice, what’s the difference? Isn’t getting people in the door what I want? They’re just how you get people through the door. They’re ways for people to find out who you are, what you have to offer, and why they should choose you.īut they aren’t how you build a client base. Here’s the secret: all of those items – websites, free demos, attending events, and so on – are not how you truly build a client base. So what’s a solo business owner, who has little time and a small budget, to do? The truth about building a massage therapy client base
BUILD MY CLIENT BASE HOW TO
Some just give you the list of ideas with zero guidance on how to actually implement them. Some emphasize one method and tell you to ignore another. Those articles can be a little confusing.
Most articles will list various ways you can ‘get your name out there’. Or, how to build any kind of client base, since the general idea is the same. Let’s be honest: there is a lot of advice online about how to build a massage therapy client base.
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